Case Study

Carpet Guys PA — Smart Campaign → Controlled Lead System

Carpet Guys PA — Harrisburg Area Carpet Cleaning Company

Campaign rebuild, landing page, and call tracking installed to reduce wasted spend and improve lead quality.

58 legitimate inquiries (first 60 days) January jobs: 5 → 20 YoY (owner reported) Budget: ~$1,500/mo
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For this to work, I need:

  • • Answer calls or enable missed-call text-back
  • • Weekly feedback on lead quality
  • • Consistent budget for 30–60 days

Client Overview

Carpet Guys PA logo

Client: Carpet Guys PA

Service: Carpet Cleaning

Campaign Type Before: Google Smart Campaign

Monthly Budget: ~$1,500

Scope: Campaign rebuild, landing page, call tracking

Before vs After

The goal was not more clicks — it was control, tracking, and better lead quality.

Before: Smart Campaign (Low Control)

  • • Limited keyword control
  • • No negative keyword system
  • • Traffic sent to homepage
  • • Weak conversion tracking
  • • Hard to diagnose lead quality

After: Structured Search + Tracking (High Control)

  • • Exact + phrase match structure
  • • Negative keyword system
  • • Dedicated landing page
  • • Call tracking + recordings
  • • Missed-call text capture
  • • Weekly search term filtering

What We Changed

  • • Structured Search Campaigns (exact + phrase match)
  • • Conversion Landing Page (dedicated to carpet cleaning services)
  • • Call Tracking + Recordings (every call tracked and logged)
  • • Missed-Call Text Back (capture leads who don't answer)
  • • Weekly Search Term Filtering (remove irrelevant keywords)

Performance Snapshot (First 60 Days)

  • • 58 legitimate service inquiries (calls + forms; spam excluded)
  • • Booked jobs improved from 5 to 20 YoY (owner reported)
  • • Reduced spam + out-of-area calls (weekly search term filtering)

Results vary by market, offer, and sales process.

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“Sam rebuilt the campaigns, created a proper landing page, and calls and form submissions increased significantly.”

Yoni — Carpet Guys PA

Google Ads Management + Landing Page Build

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If you are spending or planning to spend $1,000–$2,000 per month on Google Ads, I will show you exactly what is leaking and what should be fixed first.

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