Why Most Contractors Waste Money on Google Ads

If Google Ads didn’t work for you before, this is usually why.

  • 1) Wrong keywords

    Broad match and loose targeting bring tire-kickers, DIYers, and out-of-area calls.

  • 2) Sending traffic to the homepage

    Homepages don’t convert. You need a page built for calls and quote requests.

  • 3) Missed calls = lost jobs

    If you miss the call, you lose the job. Speed-to-lead matters.

  • 4) No negative keyword system

    Without a structured negative keyword system, you pay for irrelevant searches every week.

  • 5) No call tracking

    If you can’t hear calls and see what triggered them, you’re guessing.

  • 6) No feedback loop

    If lead quality isn’t tracked weekly, the campaign never improves.

I’ll show you exactly what’s leaking in your account.

No pressure. Just clarity.

Book a quick call

How We Fix What’s Leaking

This is how we turn wasted ad spend into consistent booked jobs.

1. Build Proper Campaign Structure

Tightly themed ad groups, exact-match keywords, and aggressive negative filtering.

2. Send Traffic to a Conversion Page

Not your homepage — a page built specifically to drive calls.

3. Install Call Tracking + Missed Call Follow-Up

Every call is tracked, recorded, and followed up instantly if missed.

That’s how you stop guessing — and start scaling.

Carpet Guys PA – From Smart Campaign to Structured Growth

The Situation

Carpet Guys PA was running a Google Smart Campaign.

  • Limited keyword control
  • No negative keyword filtering
  • Traffic going to the homepage
  • No visibility into which searches were generating jobs

Ad spend was running — but performance couldn't be optimized.

What We Changed

We rebuilt the account into structured Search campaigns:

  • Exact + phrase match targeting
  • Aggressive negative keyword system
  • Dedicated conversion landing page
  • Installed call tracking + missed-call text-back
  • Weekly search term filtering

Now the account had control, tracking, and optimization ability.

The Outcome After Rebuild

  • January booked jobs increased from 5 to 20 year-over-year
  • 58 legitimate service inquiries within first 60 days
  • Reduced spam and out-of-area calls
  • Full keyword-level visibility into lead quality
  • Budget: $1,500/month

Process-proof in place: call tracking + recordings, weekly search term filtering, missed-call text-back, and keyword-level visibility into lead quality.

From automated guesswork to controlled acquisition.

Is This a Fit?

This works best for established home-service businesses ready to scale.

Fast response + tight iteration. No layers. You work directly with me.

This is a fit if you:

  • Are already generating consistent revenue
  • Have at least a $1,500–$2,000 monthly ad budget
  • Answer your phone and value lead quality

This is not a fit if you:

  • Expect overnight results with no structure
  • Don’t want tracking or accountability

If you’re investing $1,500+/mo in Google Ads and want more booked jobs, let’s take a quick look at your account.

Book a quick call
Sam Mitrzyk
Founder, MITZ Media
Google Ads for Home-Service Businesses

Book a 15-Min Account Breakdown

We'll pinpoint wasted ad spend and the fastest fixes. No sales pitch.

Best for: home-service businesses ready to start or scale Google Ads
Budget range: $1,000–$5,000/mo (starting or current)
Timeline: setup in 7 days, first optimizations in 14

"I tried running ads myself and wasted a lot of money. Sam rebuilt the campaigns and calls have increased significantly."

— Yoni, Carpet Guys PA

58 legitimate inquiries in first 60 days
Work directly with Sam (no layers, no account manager)

FAQ

Do you guarantee leads?

No, but we control waste + tracking + iteration. You control close rate. Together we optimize.

What do you need from me?

Ad account access + commitment to answer calls. That's it.

How fast can we start?

7 days. Setup + first audits + begin optimizations.